If you have ever taken a personal loan or financing for your business, you definitely receive various SMS messages from your finance company. These messages keep you informed about upcoming due payments, money deposits or withdrawals, current account balance, loan status, updates on portfolio values & returns, and many other events.
While SMS has evolved as a more convenient, faster, and more secure communication channel, finance companies are turning to SMS communications.
However, it is tedious and cumbersome for financial institutions to manually send an SMS message to each customer for every event. Consequently, they rely on SMS apps to automate sending financial updates to their customers.
When it comes to financial firms using Salesforce as CRM, Lead Manager Ninja stands out from others because of its 24*7 support and personal AI assistant. The major challenge with other SMS apps for Salesforce is you lose access to the dedicated mobile number, once you leave the platform.
This is not the case with Lead Manager Ninja. Our app lets you have control over your login credentials and assets. Even if you switch to another SMS app, the mobile number remains yours.
Let’s now walk you through how Lead Manager Ninja helps finance firms send financial updates to customers with automated SMS messages in Salesforce.
Top Use Cases of SMS in Finance
Here are some primary ways how finance firms leverage SMS messaging:
- Notifications & Alerts
Financial companies send SMS alerts and notifications to their customers on different events, such as:
- Suspicious or unusual activities
- Regular & on-demand updates on account balances
- Deposits & withdrawals
- Loan status updates
- Changes to account details (contact number or address update)
- Investment & portfolio updates
- Credit score update
- Interest rate changes, and many others.
This helps improve transparency and enables customers to gain greater control over their financial accounts and strengthen security.
- Timely Payment Reminders
As text messages have a high open rate of 98%, finance firms heavily rely on SMS messaging to send payment reminders. This increases the chances of customers to take immediate action and avoid any penalties on late payments.
Timely payment reminders are beneficial for both finance firms and customers. They help companies maintain the cash flow and assist customers in improving credit scores.
When sending payment reminders via SMS, companies can simply insert a short link directing customers to the payment page. This avoids the hassle of logging into the app and manually navigating to the payment page.
- New Product/Service or Special Offer Promotion
Companies can reach out to potential customers to promote new services or products via SMS. Moreover, they can notify customers about special offers on loans, limited-time discounts on products/services, or cashback rewards. This approach keeps your customers informed so they can take advantage of deals at the earliest possible.
- Fast Confirmation
Another use case of SMS messaging in finance operations is fast confirmation. Whether it is confirming a successful transaction, notifying about an approval on a loan or credit, or providing real-time updates on payments, SMS messages help organizations build trust with customers and reassure them that their financial transactions are processed securely.
- Authentication
We often come across the authentication process every time we sign up for a new website or application – a one-time password (OTP). It adds an extra layer of security and accompanies with login ID and password to prevent identity thefts.
As the finance sector is highly prone to security threats, organizations enable two-factor authentication to validate customer identity, where they send OTP via SMS. Additionally, they use SMS to authenticate changes to user profiles, such as password resets, etc.
- Customer Feedback
One of the most effective ways of collecting customer feedback is through SMS surveys. With high open rates, customers are more likely to visit the link provided in the SMS body and fill up the survey form, providing valuable feedback. In this scenario, Lead Manager Ninja’s bulk messaging feature can elevate the experience.
Benefits of Automated SMS Messages in Salesforce for Financial Institutions
Let us now walk you through some noteworthy benefits financial institutions experience with automated SMS messages in Salesforce.
- Improved Customer Engagement
Automated SMS messages let you have consistent communication with your customers. You do not miss out on sending critical reminders, notifications, or updates on important transactions.
- Enhanced Transparency
Automated messages help you send timely notifications, alerts, or reminders to your customers. When you keep your customers informed about every single event taking place, it enhances transparency and strengthens your relationship with customers.
- Increased Customer Satisfaction
Instant responses and personalized messages create a sense of being valued among your customers, which results in improved satisfaction.
- Reduced Operational Costs
Automating SMS messages dramatically minimizes manual effort, saves time and reduces delays and human errors that can be costly. This improves efficiency and reduces operational costs.
Lead Manager Ninja can be a cost-effective companion for your financial organization, helping you automate SMS messages in Salesforce. Let’s see how!
Introducing Lead Manager Ninja
Lead Manager Ninja is a Salesforce-native, #1 SMS and WhatsApp messaging app that empowers companies across diverse industries to communicate with their customers at an affordable price. Besides SMS and WhatsApp, our app integrates with other communication channels – Email, Facebook Messenger, Telegram, and MMS.
Key Features of Lead Manager Ninja
- Unified Inbox: Consolidates customer interactions from various channels into one place, ensuring no message is left unnoticed.
- Zero-Code Chatbot: Build your custom chatbot without any technical expertise; just drag and drop and automate interactions with your customers.
- Drip Campaigns: Pre-schedule a series of templated messages to your customers, encouraging them to take a specific action.
- Bulk Messaging: Send messages to mass audiences in the event of any promotion, update, special offer, etc.
- AI-Powered Features: Take advantage of chat suggestions and reply summaries to communicate effectively with customers.
How Does Lead Manager Ninja Automate SMS Messages in Salesforce?
Automating SMS messages in Salesforce using Lead Manager Ninja is straightforward. The foremost step is to integrate SMS with Salesforce, and our app facilitates it seamlessly, requiring you to set up API connections and grant a few permissions.
Once the integration is done, you need to configure SMS workflows to automate messages in Salesforce.
Lead Manager Ninja provides a workflow builder with rules and actions to automatically initiate an SMS message based on the specified triggers. These triggers may include events, such as
- Reminding customers of upcoming payments, bills, etc.
- Informing about the account changes, transactions made, approval on loans or credits, etc.
- Updates on product promotions, service announcements, general financial information, etc.
In addition to defining rules, our app lets you set timings to send SMS messages for all the events in your finance firm.
Unique Selling Propositions of Lead Manager Ninja
- Direct Meta API Integration
Our app directly integrates WhatsApp with Salesforce using Meta’s Cloud API, eliminating the need for third-party service providers. This direct integration helps you save $500* on sending 100K* WhatsApp messages. The reason – third-party vendors charge a specific amount for sending each WhatsApp message, whereas Lead Manager Ninja implements no-fees/message, i.e., $0* per message.
- 100% Data Privacy
While other messaging apps expose your messages to vendors, Lead Manager Ninja guarantees complete data privacy with no reliance on third parties. Your data stays exclusively with you, under complete control at all times.
- Transparent Pricing
The direct Meta API integration ensures transparent pricing with no hidden fees or commissions. You can pay the final amount directly to Meta, without our interference.
- Personal AI Assistant
We have recently introduced a personal AI assistant that can respond to customer queries with personalized responses, freeing your customer support agents. This AI assistant is capable of integrating with your data sources and even Salesforce to fetch customer data and allow you to send tailored responses.
- Template Approval Within 1 Minute
Unlike other messaging apps that take around 24 hours to approve templates, our app does it within 1 minute. The reason is again the same – no dependency on third parties. Moreover, you can fetch and edit existing templates and get them approved instantly to reuse them for new marketing campaigns.
- Two-Way Communication via Email to SMS/WhatsApp
While other messaging apps forward SMS or WhatsApp messages to your personal email, our app lets you reply to those emails and route your responses to the original medium. This feature empowers you to respond to your messages from anywhere, anytime without requiring you to log in to your Salesforce Org.
Conclusion
Lead Manager Ninja is a game-changer for businesses looking to improve their financial communication processes. By automating personalized SMS updates in Salesforce, you not only increase efficiency but also enhance customer satisfaction. In a world where real-time financial information is crucial, automated SMS messaging is a must-have tool to keep your customers informed and engaged.
Start automating your financial updates today with Lead Manager Ninja, and experience the power of personalized SMS messaging within Salesforce. Book your demo today!