Did you know 75% of customers prefer receiving offers via SMS in comparison to email or any other channels? Surprisingly, sending any reminders or offers via SMS increases the chances of high open rates, and it also boosts the response rate by 45% in comparison to email marketing.
Given this situation, we highly recommend having access to the best SMS app. That comes with exclusive features. The internet is flooded with SMS services; however, finalizing the best SMS app can be a cumbersome task.
Ever thought what are the key pointers that you keep in mind while searching for an apt SMS app?
To guide you through the process, we’re here to offer you some exclusive pointers to take care of. In this blog, we will primarily talk about choosing the best SMS app for Salesforce. As it has been observed that Salesforce users often issue SMS marketing because of not having access to an adequate application, it creates ample obstacles for Salesforce. Therefore, if you are also a Salesforce user, then this blog is apt for you.
Keep on reading the blog to check out the important aspects.
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Two-Way Messaging
One of the major features of an SMS app is the ability to provide interactive communication between both parties. The customer and business should be able to be involved in a conversation seamlessly.
This enables the user to reply directly to your messages, whether for support queries, feedback, or confirmations. This is one of the most crucial features that helps enhance customer experience and engagement and foster meaningful interactions.
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Bulk Messaging
The second sought-after feature of an SMS app for Salesforce is bulk messaging. This feature allows the company to send a single message to thousands of customers at a time with just one click. It is particularly useful for promotional campaigns, urgent updates, or seasonal greetings.
There are ample Salesforce SMS applications available that allow you to use this feature and target your customers efficiently.
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Scheduling and Automation
This functionality enables you to schedule and deliver messages at appropriate periods. Automation facilitates the transmission of repeated communications, like reminders, follow-ups, or birthday greetings, without the need for user involvement.
You can draft your message and set a time and date for sending the message. At the decided time, the message will be automatically sent to the chosen target audience without any human intervention.
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Templates and Quick Replies
You can save time by using pre-designed templates for communications that are often used, such as confirmations, thank-you notes, or frequently asked questions. In order to offer immediate solutions to commonly requested questions, quick replies are provided.
The pace of communication is increased, particularly for interactions with a large number of customers. Companies can set certain trigger keywords for replies to the customer’s queries and concerns.
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Delivery Reports and Analytics
A feature-packed Salesforce SMS application will also provide you with in-depth reports that will showcase the status of every single message. The report also sheds light on the sent, delivered, and failed reasons for better understanding.
On the other hand, analytics can offer you insights into customer behavior, such as response rates and engagement trends. This is how an SMS app for business communication can help you get better results.
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Numerous Template
You can save time by using pre-designed templates for communications that are often used, such as confirmations, thank-you notes, or frequently asked questions. In order to offer immediate solutions to commonly requested questions, quick replies are provided.
The top features of SMS platforms help in increasing communication effectiveness, particularly for interactions with a large number of customers.
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Opt-In/Opt-Out Management
Compliance with regulations like GDPR or TCPA is essential. The best Salesforce SMS app should offer simple and easy opt-in and opt-out mechanisms for customers. It keeps your business legally compliant and ensures you’re only messaging interested customers.
For instance, including “Reply STOP to unsubscribe” in every message is a simple and effective approach.
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Security and Compliance
Data encryption and safe storage play a vital role in helping companies keep their customer information cybersafe. You should always ensure that the Salesforce SMS app complies with regional regulations like GDPR (EU) or HIPAA (USA). It also fosters trust and helps in building good relationships with customers.
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International Messaging Support
If your company has a global footprint, then finding an SMS app that allows international SMS support is highly recommended. This feature will allow you to send messages globally in several languages, time zones, and local regulations. This feature is highly recommended for businesses to reach their clients without any geographical barriers.
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Cost-Effectiveness
Finding a Salesforce texting app that falls under your budget is highly recommended. Try looking for apps that come with transparent pricing features like free inbound messages or competitive rates for bulk messaging. Affordable messaging apps for Salesforce ensure high ROI, mainly for small businesses.
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AI and Automation Features
Advanced SMS app for Salesforce features AI for message optimization, predictive analytics, and automated responses. Having access to such AI features can help companies address the concerns of every employee and be active 24/7. For example, a chatbot can handle after-hours queries automatically, ensuring no message goes unanswered.
Final Words
The suitable Salesforce texting app for your company can completely change the way you interact with your target audience, increase the effectiveness of your operations, and accelerate your organization forward. With the best SMS app features, organizations can interact efficiently and on a large scale by providing capabilities such as two-way texting, mass messaging, scheduling, and automation, as well as other functions.
Not only does the best SMS app allow users to send messages, but it also helps to develop connections, strengthen trust, and propel future growth. Ensure to take into account the specific requirements of your company while choosing the Salesforce SMS app. Also, emphasize the happiness of your customers and the quality of your operations.
If you are still confused about the right Salesforce SMS app for your company, then Lead Manager Ninja can be your ideal solution. The application has been developed meticulously by the developers of Ksolves India Ltd. to provide your company with the right way to communicate with customers. If you wish to know more about the application, then without taking much time, connect with our team of experts and book your free demo session.
Click here to get more information about Lead Manager Ninja.
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