With the advancement of tools and technologies, the marketing industry has witnessed a boom. The emergence of innovative applications has elevated the marketing experience for the companies as well as the users. Influencer marketing, email marketing, WhatsApp marketing, affiliate marketing, etc., have successfully captured the market.
But did you know that SMS marketing apps have been able to manage their importance amid the rise of digital marketing channels by maintaining unparalleled engagement rates, immediacy, and direct reach to customers?
With 95 to 99% average open rates, there are several benefits of SMS marketing. Most importantly, the messages tend to be delivered within three minutes only. If you are a Salesforce user, SMS marketing can be a boon to your business. In this blog, we’ll deep dive into several aspects of Salesforce SMS marketing and its benefits. Also, we shall unleash the power of Salesforce SMS apps.
Is SMS Marketing Worth It?
SMS marketing is one of the best methods for targeting audiences effectively to promote your products/services. As businesses worldwide use Salesforce as a go-to CRM platform, a plethora of SMS apps is available on the market. These SMS solutions offer businesses the ability to communicate effectively and share every piece of information with their audience.
SMS marketing is one of the best methods for targeting audiences effectively to promote your products/services. As businesses worldwide use Salesforce as a go-to CRM platform, a plethora of SMS apps is available on the market. These SMS solutions offer businesses the ability to communicate effectively and share every piece of information with their audience.
Check out some of the most interesting facts about SMS marketing below:
- SMS messages boast an impressive 98% open rate, far surpassing email marketing.
- On average, most text messages are read within 3 minutes of delivery.
- The average response time for a text message is just 90 seconds, compared to 90 minutes for email.
- Almost 75% of the customers prefer to receive promotional information through SMS over any other marketing platform.
- SMS marketing achieves an average click-through rate (CTR) of 19%, significantly higher than the 2-3% average CTR for email.
- More than 90% of SMS consumers who opted in to receive messages consider the content beneficial, guaranteeing an attentive audience.
- SMS marketing campaigns often achieve conversion rates of over 45%, surpassing several other advertising techniques.
- Businesses may access a large audience at a much reduced cost relative to conventional marketing techniques such as print or television.
Also Read: The Evolution of SMS Messaging
Benefits of Using the Salesforce SMS App
- Enhanced Communication: The Salesforce SMS app allows you to deliver timely messages to your customers directly from Salesforce. You can create meaningful interactions with your customers by sending them personalized messages.
- Streamlined Workflow: Salesforce SMS solutions allow you to automate SMS campaigns via the scheduling feature and integrate them with Salesforce CRM, saving your employees time and manual efforts.
- Real-Time Notifications: SMS marketing with Salesforce enables you to receive instant notifications for incoming messages and provide quick responses. This process also helps you resolve resolving customer’s queries and enhance customer satisfaction.
- Cost-Effective Outreach: The Salesforce SMS app allows you to save money and reach out to your customers without hampering your wallet.
- Improved Lead Conversion: It also allows you to nurture leads and boost conversion rates with the help of strategic follow-ups, personalized messages, and tailored promotional offers.
- Centralized Data: You can manage all your interactions in a single chat console within Salesforce. It also ensures that all your interactions are logged and easily accessible to every agent.
- Global Reach: Effortlessly connect with clients and prospects worldwide using localized messaging capabilities.
- Analytics Insights: Gain actionable insights into campaign performance with Salesforce dashboards, enabling data-driven adjustments to improve messaging strategies.
Use Cases of the Salesforce SMS App
- Lead Nurturing: You can easily automate follow-up messages in order to keep your clients engaged in the journey, using data-driven segmentation to deliver relevant insights at the right time.
- Appointment Reminders: Companies can send appointment reminders to their patients; similarly, education companies can send reminders to their students about exams, tests, and so on.
- Promotional Campaigns: Many companies leverage SMS campaigns to promote their products/services. You can announce limited-period offers, discounts, product launches, and so on. This will help you to engage with specific customers, ensuring maximum reach and conversion.
- Event Invitations: If your company is planning any event, then sending invitations and registration links can be easy via SMS from Salesforce.
- Customer Support: Provide instant support through SMS by addressing queries, sharing troubleshooting steps, or following up on service requests efficiently.
- Feedback Collection: Use SMS surveys or short links to gather customer feedback, enabling businesses to refine products or services based on real-time insights.
- Order Updates: Keep customers informed about order status, shipping progress, and delivery timelines, ensuring a transparent and satisfying experience.
Which is the Best Salesforce SMS App?
Choosing the right Salesforce SMS app is highly important to reach out to your clients effectively. There are many benefits of Salesforce SMS marketing if you leverage the right application.
Lead Manager Ninja is the #1 Salesforce messaging solution that allows you to communicate with your customers via several channels. Its robust feature set, seamless Salesforce integration, and cost-effective pricing make it a standout choice.
Let’s dive into the key features that make Lead Manager Ninja an indispensable tool for modern businesses:
Multi-Channel Messaging
Lead Manager Ninja supports several channels to communicate with customers, like SMS, WhatsApp, Email, Telegram, Facebook Messenger, and so on. This ensures:
- A unified approach to customer engagement.
- Flexibility to switch channels based on customer preference.
- Greater efficiency in managing campaigns across multiple platforms.
Drip Campaigns
Our application allows you to create and manage drip campaigns that send messages at scheduled intervals, ensuring sustained customer engagement. Features include:
- The app offers one-to-one or bulk messaging capabilities.
- Customizable sequences based on customer behavior or lifecycle stage.
- Multi-channel drip actions to target audiences on their preferred communication channels.
AI-Powered Chatbot
Lead Manager Ninja also offers an AI-powered chatbot, Ninjabot, that allows you to address the common concerns of your customers in the absence of the sales agent. The chatbot can:
- Provide instant responses to customer inquiries.
- Handle customer interactions 24/7, even when your team is unavailable.
- Qualify leads by gathering key information and routing them to the right agents.
Centralized Chat Console
Lead Manager Ninja offers a unified inbox, allowing you to manage all customer interactions across different channels. It helps you:
- Easily access all communication history for personalized interactions.
- Save time spent switching between multiple communication tools.
- Efficiently track ongoing conversations across multiple channels.
Analytics and Insights for SMS Messages
Lead Manager Ninja provides powerful reporting and analytics features to help businesses fine-tune their SMS messaging strategies. This includes:
- Track campaign performance metrics such as delivery status, open rates, and click-through rates.
- Customer behavior patterns to enhance message targeting.
- ROI measurement for SMS campaigns.
Scheduling and Customization
Lead Manager Ninja allows you to schedule as well as customize your message with its innovative features. Companies can easily tailor their messages to match the customer’s preferences, resulting in better engagement and conversation.
Seamless Salesforce Integration
Lead Manager Ninja is designed to work flawlessly within the Salesforce ecosystem. It ensures:
- Data centralization for better decision-making.
- Quick access to customer profiles and past interactions.
- Simplified workflows with minimal setup time.
Final Words
Lead Manager Ninja, the best Salesforce SMS application, is not just a tool; it is a comprehensive Salesforce SMS solution. The application has been designed to streamline communication, enhance engagement, reduce SMS costs, and many more. If you are looking for an application to nurture leads, improve customer support, and engage with clients, then this application is your go-to solution.
Empower your Salesforce SMS marketing strategy today with Lead Manager Ninja, the ultimate choice for businesses aiming to scale their communication game. Book your personalized demo today!