Project Name
Improving WhatsApp Campaign Effectiveness for an Electronic Retailer with Lead Manager Ninja
Overview
Our client operates as an electronic retailer and sells a wide range of products, from mobile phones & laptops to washing machines & air conditioners. To manage customer data, track inventory, and streamline sales processes, they leverage Salesforce. With a significant loyal customer base, the client aimed to enhance customer engagement. They primarily run their promotion campaigns through WhatsApp to reach a wide and diverse user base and create personalized experiences.
Challenges
Our client relied on another messaging app for Salesforce but encountered many challenges, resulting in lost opportunities due to the ineffectiveness of WhatsApp campaigns. Below are the challenges faced by the client:
- Delays in Launching Campaigns: The client’s existing messaging app relied on third-party vendors for template creation & approval. The process involved creating a template, sending it to the vendor, and waiting for the vendor to get approval from Meta. This often led to significant delays in launching urgent campaigns.
- Lengthy Turnaround Times: The template approval process often required around 24 hours, as it involved multiple steps.
- Lack of Control: Even if the client wanted to make a minor change to a template, it required a lengthy approval process. So, they had to completely rely on the vendor, with a lack of control over the process.
- No Data Privacy: Vendors had complete visibility into the client’s templates sent for approval, which compromised data privacy.
- High Costs: The client’s existing messaging app incurred high costs due to vendor involvement, with commission charges included. This increased the overall budget for WhatsApp campaigns.
Solution
Our messaging app for Salesforce, Lead Manager Ninja, proved to be a game-changer for the electronic retailer. Our app eliminates the reliance on third-party vendors by integrating WhatsApp into Salesforce using Meta’s Cloud API. Here’s how our app helped the client:
- Immediate Campaign Launch: Our app enabled the electronic retailer to quickly launch urgent WhatsApp campaigns for product availability, offers & discounts, etc., with super-fast template approval, i.e., within 1 minute.
- Quick Turnaround Times: With our app, the client did not have to wait for vendors to get approval, resulting in a quick turnaround for the template process.
- Control Over Templates: The client was able to create, save, and edit templates with near real-time approval. They reused existing templates for new campaigns with the required modifications.
- 100% Data Privacy: With no dependence on vendors, the client’s templates were secure and not exposed to third parties. Our app ensures the data remains exclusively with the client.
- Low to No Costs: The direct Meta API integration significantly reduced costs for WhatsApp campaigns, as the client did not pay for the vendor’s commission. Also, the client incurred $0* for sending WhatsApp messages in a single conversation.
Qualitative Results
Before: 24 hours for template approval
After: 1 minute for template approval
Before: $0.005* on sending each WhatsApp message
After: $0* on sending each WhatsApp message
Before: 60% client engagement rate
After: 87% client engagement rate with timely messaging
Before: Relied on third-party vendors
After: No reliance on third-party vendors
Before: 50% customer satisfaction rate
After: 90% customer satisfaction rate with timely notifications
Launch Your WhatsApp Campaigns in No Time at a Fraction of Cost with Lead Manager Ninja!
