The real estate industry is highly competitive and dynamic in nature. A delay of 2 minutes can divert your lead due to its competitive nature and plethora of sources to get diverted. Being prompt and targeting the right audience is excessively crucial to making your business successful and sustainable.
The real estate sector market size in India is projected to be USD 0.33 trillion in 2024 and is anticipated to increase to USD 1.04 trillion by 2029, reflecting a compound annual growth rate (CAGR) of 25.60% during the forecast period (2024-2029). Industry projections indicate that the need for data center real estate is projected to rise by 15–18 million square feet by 2025. The demand for residential homes has escalated owing to heightened urbanization and increasing family income. India is among the top 10 global housing markets in terms of price appreciation.
The above data showcases a huge opportunity for real estate companies to grow and expand their market. But, how?
Introducing Lead Manager Ninja, a Salesforce SMS app that aims to enhance and maintain seamless communication with leads through pre-scheduled, personalized messages over time. With the help of automated Drip campaigns in real estate, companies can deliver personalized and tailored messages to their targeted customers. Drip campaigns reduce the manual workload, ensuring consistent follow-ups, fostering engagement, and ultimately increasing the chances of closing deals.
Drawbacks of Not Using Drip Campaigns in Real Estate
In this technological world, businesses need to be quick and responsive 24/7. Timely communication and engaging with clients are the two major aspects that real estate companies always emphasize. However, due to the lack of technical soundness, companies face a lot of complications in engaging with their clients. SMS Drip campaigns are one marketing weapon that companies are not aware of.
Without drip campaigns, companies tend to lose potential clients or may feel overlooked. Failing to provide regular follow-up can also hamper the brand reputation in the market. As we know, decision-making is a cumbersome task in this domain; therefore, keeping in touch with clients and being consistent plays a vital role.
Real estate agents often get an overwhelming number of leads. In the absence of automated drip campaigns, they must manually monitor and pursue each lead, resulting in a process that is both labor intensive and susceptible to inaccuracies. This ineffective procedure may result in lost opportunities, particularly for agencies overseeing several listings or customers. The lack of automated solutions may cause agents to feel inundated by their responsibilities, therefore impacting their productivity and the quality of service provided.
Lead Nurturing in Real Estate with Automated Drip
Lead Manager Ninja, a Salesforce SMS app, can offer a wide range of facilities to a real estate agent in order to send optimized and personalized drip campaigns. Here we’ve added a few pointers to shed light on how Lead Manager Ninja can be a game changer. Check out the benefits of a drip campaign for real estate.
1. Automated Updates
Use case 1
When a particular lead showcases interest in buying a property, Lead Manager Ninja can automatically set a reminder for updating open houses that ensures that the client does not miss any important update.
Use case 2
If a lead shows interest in a property, however, yet to take any action for the same. An automated message can inform them if the price of any particular property goes down or if there is any special offer for the same.
2. Personalized Messaging
Use case 1
Customized communications may include informative material, including financing alternatives, mortgage advice, and advantages for first-time homebuyers, facilitating their entry into the purchasing process.
Use case 2
With the help of this tool, you can segregate leads based on their property preferences (e.g., apartments, single-family homes, or commercial properties), and personalized drip campaigns can send listings that match those interests.
3. Multichannel Marketing Campaigns
Use case 1
With the announcement of a new property to the market, an automated multichannel campaign may disseminate an email including professional photographs and virtual tours, accompanied by SMS alerts for prospective customers.
Use case 2
For international customers, particularly in real estate hubs, using WhatsApp or other instant messaging platforms with Lead Manager Ninja facilitates contact via preferred channels, hence streamlining the process.
4. Performance Tracking
Use case 1
The agents can easily compare which property listings get the most engagement via drip campaigns (via email opens or SMS click-throughs) to prioritize follow-ups with those leads.
Use case 2
By understanding and monitoring the types of properties that get the most clicks or inquiries, agents can mindfully fine-tune their drip campaigns to align with the market trends or buyer preferences that can easily increase conversion rates.
Why Lead Manager Ninja?
Lead Manager Ninja is the premier solution for real estate professionals seeking to optimize their lead management process and improve customer engagement. Created by Ksolves India Limited, a prominent Salesforce Summit Partner, the application interacts effortlessly with Salesforce to provide a robust platform particularly designed for real estate requirements. Supported by Ksolves’ wide knowledge and esteemed reputation for outstanding customer service, the application guarantees real estate enterprises get round-the-clock help, ongoing innovation, and scalable solutions. Regardless of whether you are an individual agent or affiliated with a major company, Lead Manager Ninja offers the resources and assistance necessary to enhance your business and increase lead conversions.
Pro Tips for Setting Up Drip Campaigns
Setting up drip campaigns in Lead Manager Ninja is not a tedious task. By following a few simple steps, you’ll be able to send tailored messages to your targeted audiences.
1. Define your audience
To start with the process, you need to have a clear understanding of your target audience. You can choose an audience based on multiple criteria, like their buying timeline, budget, or preferred property type.
2. Identify triggers
Identify the events or actions that will serve as the drive for your drip campaign and make sure they are well documented. These triggers include the actions of subscribing to a newsletter, completing a purchase, or leaving a shopping cart. All of these actions are instances of triggers.
3. Quality of Content
You need to have a clear message as well as be informative. The content should be able to inform your customer about some new services, offers, discounts, and so on. Using some catchy headlines can be a plus.
4. A/B Testing
In order to find what connects most strongly with your audience, you should experiment with a variety of subject lines, message styles, and send timings. There are metrics that may assist you in tracking the efficacy of your efforts, and Lead Manager Ninja delivers these statistics.
Final words
To summarize, the use of automated drip campaigns in the real estate industry is a strategic advantage that cannot be ignored from a business perspective. It is possible for real estate agents to simply manage their communication efforts with the help of Lead Manager Ninja. This helps to ensure that each and every lead gets the attention that they deserve. Agents have the ability to develop trust and rapport with customers by cultivating continuous connections via the use of targeted and timely communications.